Socxo Admin - Do’s and Don’ts

Socxo Admin - Do’s and Don’ts

Do’s

✓ Do encourage employees to build their professional brand
✓ Do provide training to help employees on their journey
✓ Do recognize and reward your social superstars
✓ Do on-board leaders early on to encourage employees to take part

Don'ts

✘ Don’t encourage “shares win prizes” to incentivize spamming behavior
✘ Don’t mandate participation
✘ Don’t just include branded content – mix it up with external industry content
✘ Don’t forget to analyze performance, relating back to the wider business objectives


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